Food Design

Consumers only choose attractive products: The right colour and colour intensity should generate an appealing appearance and is a first indicator of the taste to be expected. If the colour and the flavour do not match, consumers tend to identify the food more by its colour than its flavour, so colour selection is extremely important. Besides the basic colouring of food, colours are also used to enhance the natural and variable colour of a food product or compensate the colour which is lost during processing.

 

Taste is a main driver in the food industry, taste is complex, it is about flavour, flavour release, flavour intensity, texture and mouthfeel. Flavour trends evolve continuously, emerging from regions, blending between cultures, deriving from specific preparation methods and shifting from applications, e.g. savoury flavours in traditional sweet applications. New flavours are developed but also traditional flavours are used in new and innovative applications.

 

Some natural colours like anthocyanins and carotenoids have been linked to health effects such as anti-oxidant and vitamin activity. In Asia this led to the introduction of health-by-colour concepts. Preserving the natural colours and pigments, gives the physical appearance as well as preservation of the natural goodness. This aligns very well with the trend towards natural. We observe this in fruit and vegetable beverages and also in convenience products like soups. The so-called super fruits are another good example where natural colour and goodness are combined, and these have their influence on flavour trends too. So, in addition to their primary function flavour and colour can be identifiers for healthy products.

 

Colour and flavour should be a perfect fit with the deep instincts we have and which are awakened by the senses of sight and taste. Food design is the challenging combination of food science and culinary art, with the goal to introduce innovations that attract and satisfy consumers.

 

• Flavours
• Flavour enhancers
• Savoury ingredients
• Colours (natural and synthetic)

 

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